Michaels Make It Kits

Creative strategy lead for a new product launch from Michaels, inspired by Pinterest trending insights.

Michaels and Pinterest teamed up to launch Michaels “Make it Kits” inspired by popular trends seen on Pinterest. The first kit, “Shibori for Your Home,” shows people how to use the Shibori Japanese resist dyeing method to create beautiful home accents like napkins, tablecloths and placemats. Pinterest has over 2.6 million Shibori Pins and searches for Shibori have grown by 56% in the past year.

A match made in DIY heaven! @Michaelsstores + Pinterest + Shibori Tie Dye = Make It Kit! https://t.co/huBdxnQhD3 #ad pic.twitter.com/SyckvgWrMs
— alyson hannigan (@alydenisof) April 21, 2017

password: shibori

Press

Real Simple: These DIY Kits bring Pinterest to life

Fox Business: Michaels & Pinterest partner for limited-edition "Make It Kits"

Pinterest Business Blog: Michaels Make It Kits bring Pinterest trends to life

Dallas News: Here's some co-branding that makes sense - Michaels and Pinterest