Google: Ping Pong Hangout

Launched an innovative use of the relatively new Hangouts API to inspire agency creatives to think creatively about tech.

We wanted to get advertisers and their agencies to see technology (specifically, Google+) in a new light - as a tool to help them create award-winning campaigns. So we played to their egos and competitive streak and built a digital Ping Pong game using the Google Hangouts API. Then we pit agencies head-to-head in a Ping Pong Hangout tournament during Advertising Week and let the creatives have at it with each other

To get agency creatives excited about using Google+, we tapped the facial-tracking feature of the Google+ Hangout API and dared them to battle it out in the world’s first interagency hangout tournament. Since launch, more than 40,000 games have been played. Google's Case Study: http://www.google.com/think/campaigns/google-the-ping-pong-hangout.html The Ping-Pong Hangout was awarded The FWA Site of the Day, March 5 2013. http://www.thefwa.com/site/the-ping-pong-hangout The Ping-Pong Hangout was awarded 'Game of the Year' at the FITC Awards and runner-up for 'Technical Excellence'. http://fitc.ca/awards/ The Ping-Pong Hangout is a 'Digital' finalist in the CLIO Awards. http://www.clioawards.com/catalog/2013/digital/entry.cfm?entryid=201312926&award=99&from=1&to=500&order=0&direction=1

Press

PSFK. Creative Sandbox: Players Control Virtual Ping-Pong Game With Their Heads

Think With Google. The Ping Pong Hangout.

FWA. Site of the Day - March 2013